A mobile games consultancy and advisor
enabling you to navigate the future of fun
Over 30 companies have benefited from our guidance
Three service categories catering to a broad range of clients
Research & Diligence
Data-backed company, market, genre and sub-genre level reports
Audits & Deconstructs
Hypothesis-driven and detailed game audits and deconstructions
Product & Design
Design specs, economy sheets, live-ops strategy and more
An experienced team delivering excellent service quality
+ a wide network of satellite consultants across various industry relevant verticals
Master the business of gaming with our content partner
Deep insights on the hottest topics in the games industry - every week, straight in your inbox!
Some of our notable articles
We break down the company behind the game, the game itself, and what it means for the future of mobile.
A dive deep into Stillfront Group and the strategy behind the company’s enormous growth!
A dive deep into Unity’s S-1 to evaluate the business, its opportunities, and key risks.
Deconstructor of Fun: How Coin Master disrupted Social Casino and pocketed $100M!
Deconstructor of Fun: A data story signalling the next evolution of Hypercasual aka “Hybridcasual”!
A mini deep-dive into why Playco was valued at $100M right off the Series A bat.
Deconstructor of Fun: How Archero shot to the top, and how one can do better!
